Competitive Scenario in cable TV network
Competitive threats for TFC were very high. There are 2 major competitors for the TFC
These two channels are the biggest competitors for the TFC because their ratings are high compare to TFC.
Ratings of these three companies
TFC CNN Lifetime
Attractiveness 3.8 < 3.8 < 3.8
Awareness 4.1 4.6 4.5
Perceived value 3.7 4.1 4.4
This results on their ad revenues. The main reason for taking away their market share of ad revenues is due to this competitive threats. The reason is they were not segmented their market they were not implementing the strategy of detailed segmentation, branding and positioning.
By this data the company decided to do a proper market segmentation to reach right consumer with valid information and message