Esprit Rock

In summary

In summary, Europe has everything going for it in this new, hyperconnected, interoperable economy: traditional strength in manufacturing must now urgently be complemented by worldclass services. As the European Commission ponders the future of the single market, a more holistic and allencompassing view must guide the upcoming strategy. Building on the global reputation that European goods are superior in quality, there is a unique opportunity to provide additional value – and gain international competitive advantage – by accelerating the integration of technology, services and design. It is the only way that Europe can succeed and excel in the ‘race to the top’ that leading competitors are pursuing in a quest for sustainable prosperity and highquality


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